Metadata Template/Proforma for WordPress Divi Services Pages Meta Title Guidelines Structure: [Keyword] |[Brand Name]| [Location] Character Limit: 50–60 characters, including spaces. Examples: Office Fitouts | Evoke Projects |Sydney Workspace Design | Evoke Projects...
Site Optimisation
Upload a new logo to a slide in mobile nav module
1) Navigate to Divi > Theme Builder 2) Clicking on the pencil icon, open the editor for the Global Header of the Default Website Template 3) Open the Module Settings of the Slide In Mobile Nav module 3b) You can alternatively switch to the Wireframe View for better...
Image File Naming – Website Build Stage
This guide outlines best practices for naming image files to optimize website development and SEO. It emphasizes including relevant keywords in file names to enhance search engine visibility and suggests using page headings or subheadings for inspiration. Additionally, it advises against generic file names and numbering and recommends appending “Logo,” “Hero,” or “Icon” for logo and icon images. It concludes by suggesting strategies for naming logo files based on business name, location, and industry, with variations for different logo types.
GBP Client Criteria for optimisation package
Our ideal client checklist: Where does the business rank in the Google 3-pack against their competitors for local keyword searches? Check out up to 3 keywords Is their business listing claimed? Reviews - how many do they have and are they long reviews, specific and...
How to Add Schema Markups for Local SEO (GBP) on Website
Search for the free plugin: WP SEO Structured Schema - install and activate. To test Schema that's been added: https://validator.schema.org/...
How to see if pages are hidden
Click on Pages. Select the page you wish to view and click on 'Edit'. Scroll down to 'Yoast' and click on 'Advanced' at the bottom. If the page is hidden, underneath 'Allow search engines to show this Page in search results? It will state 'No' Below that question, it...
Mobile Testing for Image File Renaming
Use the inspector or minimize your desktop screen for a preview of the tablet & mobile versions. That way you can still use all your desktop tools (e.g. inspector) to see what data is there and check them like you usually would for a desktop version. FYI: A mobile...
Homepage design elements for conversion focused layouts
Here is a list of what to include in our designs for conversions: In navigation: Free quote button + the phone number. In hero: Strong CTA to capture leads. E.g. free quote button linking to the contact page or call us button or both. Simple navigation that is easy to...